Shot on-location in a special medical tent for filming during Covid, Nicholas Sherman, MD, emergency room physician shares his own personal story and advice on simple, evidence proven methods to protect against COVID-19.  A year into the pandemic, Hispanic and African Americans continue to die at 2.8 times the rate of white Americans. The campaign was launched as a comprehensive COVID-19 education campaign to provide trusted information to communities and to motivate people to keep wearing masks and physical distancing.

Agency: Carol H. Williams Advertising
Director: Kelsey Larouche, Florence Productions
CCO & CEO: Carol H. Williams
Creative Directors: Carol Hood, Thomas Watts
Editor: Doug Walker, 1606 Studio