The Census determines billions of dollars of federal funding and how it’s distributed including private business decisions. It’s especially important to the African American community which tends to be under counted. We wanted to make an impact that would be noticeable and resonant inspiration and action. To elevate the work and storytelling, we partnered with Sundance Indie-director, A.V. Rockwell with Little Minx (a woman-owned production company).  A.V.’s work was raw, authentic — the opposite of a slick commercials—which we knew would be meaningful to our audience.

Agency: Carol H. Williams Advertising
CCO: Carol H. Williams
Creative Directors: Carol Hood & Thomas Watts
Director: A.V. Rockwell
Production House: Little Minx
Editor: Doug Walker, 1606 Studios
Color Grade: Damien Van Der Cruyssen, The Mill